A flyer is a type of paper advertisement meant for wide
distribution. It is distributed or posted typically in a public area or via
mail. Flyer is also known as handbill, leaflet or circular in the market.
Purpose of a flyer
Flyers are mainly used by organizations, businesses or
individuals for various reasons. The reasons are as follows:
·
Promoting a service or good like nightclub or
restaurant
·
Persuading or sending a religious, social or
political message
·
Recruiting members
·
Advertising an event like nightclub appearance,
music concert, political rally or festival
Flyer formats
Like pamphlets, small posters and postcards, flyers are even
a cheap form of mass communication or marketing. They can be available in
different formats. A few examples include:
·
A6 (size of a postcard)
·
DL (size of compliments slip)
·
A5 (roughly the size of a half letterhead)
·
A4 (roughly the size of a letterhead)
Flyers production
Flyers are not something new. They have been used before also
prior to the American Independence war. At that time, some colonists needed to
win the support in congresses and so issued pamphlets, leaflets and handbills.
These materials are even produced nowadays at a low-cost.
Recently, their production through traditional printing services is being
supplanted by flyer printing services online. A lot of customers are in fact sending designs
and receiving their final products through mail.
Distribution
Today, some of the jurisdictions have ordinances or laws
restricting or banning flyering or leafleting. Some owners of the private
property also put up signs like ‘Post no bills’ in front of their house on the
fences or walls. So, flyers are typically given away at the events, handed out
in streets and posted on the bulletin boards of college campuses, cafes, small
markets and community meeting houses.
If you are looking for a company that offers flyer printing in Brisbane, you can
find many. Just make sure that the company is reputed and provides quality
service.
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